It goes without saying that Bench has ruled not only the retail industry but also in getting the best and the brightest in show business. As The Philippine Star puts it, Bench's advertising campaigns and highly publicized roster of endorsers is not just another business deal but a status symbol for the celebrity. One who finds his face in Bench billboards will realize how the retailer can change his life and career. Through the years, Bench has signed up the sexiest stars and models for their underwear line Bench Body, including Kris Aquino, Nicole Scherzinger of The Pussycat Dolls, Andrew Wolff, Francine Prieto, Marc Nelson, Rica Peralejo, Rafael Rosell and Wendell Ramos. Jon Mullaly, the 2006 Century Superbods winner, is the latest addition.