I was on my way to Intramuros one sober morning and since I was coming from the extreme end of Mindanao Avenue, I had to take one SUV ride from my point of origin to SM City North EDSA first, before riding another one going to Kalaw. (That SM mall is one of the world’s ten biggest!) I’m one person who reads everything I could see – the newspapers, magazines, labels, signs, billboards, and even faces – so there’s no way I would miss that gigantic billboard just atop that footbridge in front of that mall.
This time, the first thing I noticed wasn’t the letters encrypted therein but the three gynormous billboards arranged from top to bottom. Call it a threesome. I forgot seeing a single word at all but I can certainly guarantee they’re another Bench schemes. Those three generous models (Jake Cuenca, Francine Prieto and Bruce Quebral, if I got ‘em correctly) bared too much skin to have their fans (me included) and bulge-hungry
While we may celebrate or pant over those hard-ons and tits, I wonder (I love to wonder!) how they would appeal to the young minds. I may sound like a total KJ right now, but I still think that this new series of Bench ads are excessively unsuitable for public exhibition. Spreading those through magazines like FHM or Icon is perhaps more appropriate. Is Bench running out of ideas to sell more but through sex-inducing images? (That’s something to ponder over this weekend.)